Mautic - From Visitor to Buyer
The Mautic marketing automation platform offers similar services to well-known CRM software, from Salesforce to HubSpot. It can be used as a CRM, but it's more advisable to leverage its CRM automation capabilities. You can use Mautic for tracking website visitors, analyzing their behavior, and delivering the right content to them.
Mautic Landing Pages
With Mautic, you can easily create landing pages without coding, even as a multilingual website with a menu system. In this case, measurement and subscription, which is the primary conversion in Mautic, can be used automatically. Besides the rapid landing page building feature, Mautic is excellent for tracking visitors, collecting leads, and managing their data using forms and subscription management. With the handling of complex campaigns, you can also serve interested visitors with newsletters.
Mautic Free Newsletter Software
Another significant advantage of Mautic is that you can easily create newsletters and send them to the lists you manage and maintain. Following necessary and common rules, from handling subscriptions and data updates to creating mobile and desktop-responsive newsletters, the process is straightforward. However, for sending free newsletters, you'll need an email delivery service, which can be SMTP or an API-based solution to send emails from the Mautic system.
Mautic Conversion
Mautic allows its tracking code to be inserted into any website, enabling us to see which visitors viewed our content, clicked on links, read our newsletters, and perform additional automated tasks based on these behaviors. For example, we can send new offers to interested parties. With integrations and lead scoring, which involves assigning points to prospects based on various activities and attributes, we can decide to pass the lead to the sales team for follow-up.
Mautic Integration
Our salespeople can use Mautic as a conventional CRM, but in a more complex business, it may be advisable to send the prepared leads to our CRM system as the next step in Mautic automation. For example, with the ERPNext or Odoo ERP systems' CRM modules, we can use Mautic, either with an integration module or an external tool like the n8n software, as they inherently provide full API systems for the mentioned software solutions.